Google has spoken. On April 21st, websites that are not optimized for mobile devices will be “punished.”

Currently, a mobile responsive website performs better in search results and are marked with a “mobile-friendly” tag with a higher click-through rate. Sites that aren’t optimized have not fallen behind too much.

However, this ends after April 21st as Google makes significant changes to its search algorithm for ranking mobile search results: If your site is not mobile-friendly, the ranking in mobile search will drop significantly. All websites in all languages worldwide will be affected.

Google’s definition of what’s mobile-friendly:

  • Readable text without zooming
  • Pages fit the screen, eliminating the need to scroll or zoom
  • Avoids software not supported on mobile devices
  • Easy to navigate and click through links by tapping

If you are unsure if your site is mobile responsive, Google has created a Mobile-Friendly Tool for you to test it. The results are either a firm “yes” or a hell “no.” You won’t get to argue about it being 80% mobile friendly.

It isn’t just about resizing your page, images and texts. There are many technical configurations that go into place and even if you consider your own site as mobile-friendly, Google needs to see it that way too so that their algorithms can crawl your pages.

Modavanti's site on desktop as well as mobile

Modavanti’s site on desktop as well as mobile


Talk to us today to find out how we can help optimize your website for all mobile devices. It’s time to make this investment, and soon.

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